Reguler Days

Boss: “Here I copied my xxxx, she will take care of everything for you”

1: “Mba aku bingung”

2: “Mba, cek proposal aku”

3: “emang harus ya? aku gatau”

4: “udah ya Mba, emang apaan lagi yang harus diupdate”

5: *crying*

6: “Mba aku ijin pulang ya”

XX: “Anak buah lo tuh…,” “Koordinasi dulu dong,” “I’m pissed!”

xx: “mba lain kali kaya gini aku ngamuk ya”

Regional: “We cannot work like this”

Client: Why this? why that? revision, submit today?

— 2 weeks ago
Quality Talk

Meeting old friends are the best thing ever.

They know what you’ve gone through.

They know who you are and why you’ve become who you are today.

There were friends from 20 years ago, 15 years, 10 years and 3 years.

They were there, in different phases of your life.

That’s why when you got to meet them feels like it was just yesterday,

that era, that 20, 15, 10, 3 years ago

Then time just stops, laughter that you really missed, hugs and warmth of the presence of these people… 

Even it is just once every 1 or 2 years, 2 hours does it… the quality talk to remind myself who I am, who I love being… Me


— 2 weeks ago

Its surprising what you will find while cleaning your closet. I found elements of dreams that was buried by routines, irrepressible smile that I wish I could do all over again… 

— 2 weeks ago

The key to passionate performance is found within the hearts and minds where basic human needs are fulfilled.

A simple yet powerful formula: When their needs are fulfilled, they are engaged and perform at their peak ability. When their needs are not met, they are frustrated, out of control, unfocused, and disconnected. In a word, disengaged.

To meet these needs, leaders must first acknowledge and understand them. In order to do that, leaders must view their employees as people and not just workers. Once you do that, you will be able to identify their six basic needs—three of which are intellectual and the other three emotional. The goal of this post will be to highlight the three emotional needs: Purpose, Intimacy, and Appreciation.

Need #1:  Purpose
The need to contribute to something bigger than ourselves is a basic psychological need.  So,leaders must build a bridge between today’s tasks and brighter tomorrow. In essence, you need to create a compelling cause for your team to fight for. If your team’s “why” is strong enough, the “how” will take care of itself.

Need #2:  Intimacy
Nothing we achieve in this world is achieved alone. It is always achieved with others helping us along the way. We all want to—and need to—belong. As the leader, you can create connections with rituals.  Rituals create intimacy by making us feel special and unique from other teams. Ensure your rituals are natural to your leadership style and 100 percent reliable, whether it’s a Monday morning huddle up, a Friday birthday lunch, a quarterly community service day, or monthly performance recognition. The key is for them to be natural and reliable.

Need #3:  Appreciation
People do more for those who appreciate them. Although leaders widely recognize the need for appreciation, it tends to be a blind spot. That is, they generally believe they are much more appreciative of their teams than their teams think they are. The reason is that they do not convert their invisible thoughts of appreciation into visible acts of appreciation. With all of today’s technology options, it’s easy to find ourselves too busy for face-to-face interaction, but that’s one of the best ways to charge up our teams. Showing appreciation is not a matter of time and intention; rather, it’s a matter of priority and action.

This is basic psychology—reinforce those behaviors that you want to see more frequently. When you spot your team doing something right, praise them for it…and do it often. The key is to be sincere and specific. In other words, don’t fall into the trap of blurting out the robotic “Good job”. Take the time to thoughtfully explain why you appreciated the specific action taken by a team member.

Good Luck!


— 1 month ago
#work  #worklife  #leadership  #spark  #passion 
Major Tom

Dream is a limitless realm 

You can be what you want

You can do what you want

But how many dare to live their dream

How many dare jump on the helicopter, ride the skateboard, hike mountains

This is ground control to major Tom, stop dreaming, start living

*inspired by Walter Mitty*

— 3 months ago
Original, Unique, Free, Creative

Children are beautiful

It is always interesting to explore what’s on their mind.

The minds of children are limitless, they all see differently about 1 specific thing. They are unique, they are original. They still have that freedom and creativity in them.

That’s how we used to be before we were taught and driven by adults.

Here is an interesting article I found in, they asked children about dating, love relationship & marriage.

Let’s get back to the days when we were fun, free, creative & original



A group of young kids were asked how do you decide who to marry and here are the results which are pretty amusing.


(1) You got to find somebody who likes the same stuff. Like, if you like sports, she should like it that you like sports, and she should keep the chips and dip coming.
- Alan, age 10

(2) No person really decides before they grow up who they’re going to marry. God decides it all way before, and you get to find out later who you’re stuck with.
- Kristen, age 10


(1) Twenty-three is the best age because you know the person FOREVER by then.
- Camille, age 10

(2) No age is good to get married at. You got to be a fool to get married.
- Freddie, age 6 (very wise for his age)


(1) You might have to guess, based on whether they seem to be yelling at the same kids.
- Derrick, age 8


(1) Both don’t want any more kids.
- Lori, age 8


(1) Dates are for having fun, and people should use them to get to know each other. Even boys have something to say if you listen long enough.
- Lynnette, age 8 (isn’t she a treasure)

(2) On the first date, they just tell each other lies and that Usually gets them interested enough to go for a second date.
- Martin, age 10


(1) I’d run home and play dead. The next day I would call all the newspapers and make sure they wrote about me in all the dead columns.
-Craig, age 9


(1) When they’re rich.
- Pam, age 7

(2) The law says you have to be eighteen, so I wouldn’t want to mess with that.
- Curt, age 7

(3) The rule goes like this: If you kiss someone, then you should marry them and have kids with them. It’s the right thing to do.
- Howard, age 8


(1) I don’t know which is better, but I’ll tell you one thing. I’m never going to have sex with my wife. I don’t want to be all grossed out.
- Theodore, age 8

(2) It’s better for girls to be single but not for boys. Boys need someone to clean up after them.
- Anita, age 9 (bless you child)


(1) There sure would be a lot of kids to explain, wouldn’t there?
- Kelvin, age 8

And the #1 Favorite is……..


(1) Tell your wife that she looks pretty, even if she looks like a truck.
- Ricky, age 10

— 3 months ago

"Friendship is like a violin; the music may stop now and then, but the strings will last forever."

A short & simple yet touching story… 

— 3 months ago
Work? Life? Happy?

From a single event, a lot of thoughts & perceptions are awaken.

Things that we never thought existed, thoughts that had been kept inside, facts that are kept for individual or group consumption are exposed to public.

This is from my point of view… purely, totally a personal opinion…

The first word popped on my mind when I got this news was silly

A life was wasted, a soul full of potential, a world changer probably, author of unwritten books (she was a copywriter) is now gone

And she was wasted over deadline, overtime, pitch…

This fact got me paused and ask to myself, Why?

I believe that not all advertising companies have long work hours as a culture and not only advertising companies that doing long hours… But being in this specific industry, I am writing this from my chair in an advertising agency’s office

1. Life >< Work

They said it is about passion

Some said it is doing what you love

Some are after appreciation

Some called themselves perfectionist

Some after more, climb up the ladder, get more money

How sad it is when your work becomes your life and took away your time, your youth, your family, the life, the real one

2. Culture >< Excuse

Coming into an advertising agency is exciting yet scary.

It was like expecting the people to whip you to work harder, longer, think more…

Nope, it’s not always like that

Not all of them are the same

I have had a boss that comes in early and went home late, a boss that came in late because she knows it is impossible to go home early, a boss that comes in late and went home on time…

Yes, the last one was the most cool boss I had

Did her (my last boss) business poor? Nope, they were all just fine…

So, why overtime is a culture in advertising agency?

Some of them really worked, there are just not enough time in a day to finish all the work.

Some of them had spent too much time daydreaming, chatting in the smoking area or taking too long to stimulate their mood or brain to get on the job.

The culture of overtime is not really a culture… Sometimes it is just an excuse

3. Fast Paced, High Pressure = Ambition

These words usually are on Job postings for advertising companies.

For some, it is enough working in this industry for 3 months, some maybe 1 or 2 years… It is crazy they said…

For any kind of work, in any industry, any companies, there must be a real reason why they are pushing people to their max limit.


Here’s an alternative solution: hire more people?

4. The Directors

Maximize focus & work during the time? skip those coffee breaks which they have 3-5 times a day, prepare the studies & research before come together in a brainstorm meeting, set a framework to be filled in the meeting rather than having too much, too long meetings

The conventional ways of rise up early, be on time, go home on time are not so bad… It will be good for your employees to take care of their homes, families and some of them are single, 30 something and need to socialize ;)

~ Happiness ~

How do we define our Happy?

Happy to have cool jobs?

happy to have friends & family we rarely meet?

happy to have health insurance and consider yourself secure 

happy to work our ass off 20 days for money that lasts for a week or two?

Define your happy, give your time to your happiness and to make people happy. Most of all, STAY ALIVE!

— 3 months ago
#copywriterdied  #advertising  #advertisingagency  #overtime  #deadline  #tragedy  #life  #work  #worklife  #career  #family  #health 
Why Do People Leave Their Jobs

Money was the resounding answer, closely followed by “to improve work / life balance”. As an employer it’s important to understand a person’s motivation for leaving their employment and use this information to retain great staff and recruit top talent to your agency.

Accordingly to Reed Consulting, money is not the main reason for moving on. Lack of opportunities for personal and career development, issues with the working experience and salary and benefits came top in their employee survey. Read on to find out what we think are the biggest reasons a candidate would want to find another job, and why:

Reasons to be Looking for Another Job

Job Stability

Economic uncertainty forces people to look for security; apparently this is why there has been an increase in sales for traditional comfort foods such as shepherd’s pie! When jobs are thin on the ground employees look for job security. A role in a long established agency, which appears to be weathering the downturn, may be more appealing than taking a chance on a new, exciting start-up. Conversely it is therefore vital that to retain staff you give them reassurance (where possible) that their jobs are safe.

Salary and Benefits

Naturally candidates look to be compensated well for their time and expertise. Although money comes high in most surveys about employee exodus, it’s not always the main cause. Employers who are not in a position to compete with higher salaries should look at other ways to incentivise and retain their staff. Likewise, when recruiting candidates inducements such as additional benefits, training opportunities, exciting and challenging work, may compensate the right candidate for a lower salary.

New Challenges and Opportunities

Typically people remain with a company for approximately 5 years. Unsurprisingly creative people will look for new experiences if their current role is not providing them with the challenges they need. How you address this as an employer depends on the value you place on your staff. If you want to keep your top talent, look for ways of offering the experience, training and challenges they might get from another agency. If you’re looking to recruit candidates from elsewhere, offer opportunities that are not currently available to them.

Work / Life Balance

Increasingly candidates cite work / life balance as one of the main reasons for . Perhaps this is a backlash for allowing work to take over our social lives? Or a consequence of the economic downturn, a desire to give greater priority to what’s important to us, such as family, relationships and activities outside of work? Whatever the reason, an employer who is sympathetic to this and wants to enable their staff to achieve a working balance, will attract good candidates and retain their staff.

Ineffective Leadership and Poor Relationships with Manager

Unfortunately many employers do not find out that their employees are dissatisfied with their role until they hand in their notice. So it is important to find ways to allow communication about issues such as poor leadership and difficult working relationships, before they become irresolvable. At the same time you should give your team leaders the tools and skills they need to manage and lead their teams well.

Does Not Feel Valued by Current Employer

We all need to feel appreciated and valued in what we do. It’s surprisingly easy to forget to thank people for their hard work, or praise them for their successes. But how frustrating to think that your best people might be tempted to leave because you’ve forgotten to thank them for their contribution. Of course it’s not just about a few words; people also feel valued when they are listened to and taken seriously, when they’re given positions of trust and autonomy, and when their employer is prepared to invest in them.

These are the main reasons candidates have cited for wanting to leave and find another job. Employers can use this information not only to attract new top talent to them, but also to keep their existing staff.


— 4 months ago
#job  #career  #work  #worklife  #money  #salary  #human resources  #hr  #leadership 
How Writing Things Down Can Change Your Life

Making time to write down certain things, such as our daily experiences, our goals, and our mental clutter can change the way we live our lives.

1. It clears your mind for higher-level thinking.

You can clear your mind by writing things down in two different ways.

David Allen, productivity speaker and author of Getting Things Done,recommends doing what he calls a “core dump”. This involves writing down every task, activity, and project you need to address. This could range from picking up milk on the way home, to a multi-person project at work. Writing down every “to-do” item you can think of clears space in your head for more important topics.

You can also use a technique called “morning pages”, which was pioneered by Julia Cameron, author of The Artist’s Way. Morning pages involves completing three pages (around 750 words) of stream-of-consciousness writing. Through doing this first thing each morning, you clear your head in preparation for the day’s most important thinking.

2. It helps you process your emotions.

Writing down what’s on our mind is a great way to work through inner conflict or process your feelings around a particular situation. It’s similar to talking a situation through with a friend, except it’s a useful way of strengthening your self-soothing abilities and enhancing your self-knowledge.

3. It gives you a record of the past.

If you keep a journal and regularly write down your thoughts and feelings, you’ll soon have a record of your experiences that you might otherwise have forgotten.

Reading back through this record is not just fascinating—it also provides a valuable insight into your thought process and emotional life. You can savor moments that you could have potentially forgotten and increase your levels of gratitude.

Keeping a journal can also enhance your levels of self-trust. When you can look back and see how successfully you’ve traversed and dealt with important decisions and tricky situations in the past, you’ll feel more confident in your ability to do so in the future.

4. You gain a sense of achievement.

Writing things down can foster a sense of achievement and progress, expanding our possibilities and increasing our productivity.

If we journal, it’s incredibly satisfying to fill up one or more journals with our thoughts and feelings. Many people harbor dreams of writing a book, but balk at the reality of how long it takes. When you finish a journal, you’ll realize that youhave written a book. This opens up a new sense of possibilities, not just in writing but in other areas of our lives, too.

Equally, if we write down everything we need to do in a particular day or week, we gain an additional sense of satisfaction when, having completed the task, we can cross the item off our list. Feeling productive enhances our productivity, creating a virtuous cycle.

5. It helps you think big.

Writing things down gives you space to think big and aim high. No matter what’s going on in our outside world, when we write things down, we enter a world of possibility.

Doing this helps us stay motivated, and it reduces the chance that we fall prey to self-limiting beliefs. (Even if we do, we can keep writing things down to process our feelings!)

When we write things down, we have a chance to explore dreams and ambitions that we might not feel safe revealing to anyone else yet. We also have a space to keep track of all our ideas and desires so we can return to them later.

6. It makes you more committed.

As well as offering a space for exploring possibilities, writing our goals and ambitions down makes it more likely that we’ll achieve them.

As with any goals, they are most effective if they are SMART: specific, measurable, actionable, realistic, and timed. These are all variables we can work out and commit to through writing.

Writing down our goals is the first step towards making them a reality. It can also help us stay accountable. When you’ve outlined your SMART goal in writing, display it somewhere you can see for an extra shot of motivation.


— 4 months ago
#writing  #productivity  #mind  #worklife  #happy